Glossary
A short reference for the terms you'll come across in your portal. One sentence per term, in alphabetical order.
Active visitors — people on your website right now, counted in the last few minutes.
Affiliate — someone who refers new clients to MoonFactory and earns a commission for each one who signs up.
Analytics — the area of the portal that shows how your website is performing — visitors, page views, sessions, and where people come from.
Article — a piece of long-form content (such as a blog post) that we write for you and you review and approve in the portal.
Atlas — the AI assistant inside your portal that answers questions, helps with drafting, and explains how things work.
Backlog — tasks that have been captured but aren't scheduled to start yet.
Batch — a group of QR codes generated in one go, packaged into a single downloadable archive.
Bounce rate — the percentage of visits where someone landed on one page and left without going anywhere else.
Brand preset — a saved set of colors, logo, and styling that keeps every QR code you generate looking consistent.
Clearance period — the waiting time between an affiliate referral signing up and the commission becoming payable.
Commission — the money an affiliate earns for each new client they refer to MoonFactory.
Consent — your visitors' agreement (or refusal) for cookies and tracking on your website.
Content brief — the instructions, target audience, and outline that guide a piece of content we write for you.
Content version — a numbered snapshot of an article (V1, V2, V3) showing how it has evolved through revisions.
Conversion — a visitor doing something valuable on your website, such as filling out a form, buying a product, or starting a chat.
Dashboard — the home page of your portal that gives you a quick overview of everything that's happening on your account.
Deliverable — a finished piece of work we hand over to you (a logo file, a written article, a finished website, etc.).
DKIM — a tamper-proof signature on your outgoing email that lets receiving inboxes verify the message really came from you.
DMARC — the rule you set telling other email providers what to do with messages that claim to come from your domain but fail the security checks.
DNS — the system that turns a human-friendly name like yourcompany.com into the address used to actually load your website or deliver your email.
DNS zone — the collection of DNS records for one of your domains, all managed together in one place.
Domain — your web address (like yourcompany.com) that visitors type to reach your website.
Draft — an unpublished version of an article, awaiting review or revision.
Email account — a working email inbox or forwarder on one of your domains (such as hello@yourcompany.com).
File — any document, image, or media item stored in the portal — either a deliverable from us or something you've uploaded for us to use.
Forwarder — an email address that automatically passes any incoming message to another address you choose.
Hosting — the servers and infrastructure where your website actually runs.
Invoice — a bill from MoonFactory showing what you owe, when it's due, and a link to pay it online.
Knowledge base — the library of information about your business that powers an Atlas chat widget on your website (only available with a public Atlas deployment).
Login link (magic link) — a one-time, expiring sign-in link sent to your email so you don't need to remember a password.
Maintenance — the routine, automated work we run on your WordPress sites to keep them secure, fast, and up to date.
MFX Sentinel — the MoonFactory security and monitoring plugin that runs on your WordPress sites.
MoonFactory Connector — the MoonFactory plugin that links your WordPress site to your portal account.
MX record — the DNS setting that tells the internet where to deliver email sent to your domain.
Page view — a single page being loaded by a visitor; if one person reads three pages, that's three page views.
Plugin — a small add-on that extends what your WordPress site can do.
Portal — this site — your central place for managing everything MoonFactory does for you.
Project — a bundle of related work we're doing for you, made up of smaller tasks and tracked together.
QR code — a square pattern that someone can scan with their phone camera to open a link, save your contact details, join your Wi-Fi, and more.
Referral — a new client introduced to MoonFactory by an affiliate.
Revisions requested — the status that means you've asked for changes to a draft and our writers are working on them.
Scan analytics — the record of when, where, and how a QR code was scanned.
Session (visit) — a continuous burst of activity from one visitor; coming back the next day counts as a new session.
SPF — the DNS setting that lists which services are allowed to send email on behalf of your domain.
Standalone task — a task in the Projects page that doesn't belong to a larger project.
Status — the current stage of something — an article, a task, an invoice, an email account — shown as a colored badge.
Support ticket — a written request to our team, with a back-and-forth thread that stays attached to it for the full history.
Tag — a short label on an article (such as "marketing" or "case study") that helps with categorization.
Tracking code — the small piece of code on your website that lets us count visitors and pages for analytics.
Two-factor authentication (2FA) — an extra security step at sign-in where you enter a one-time code from an app on your phone.
Voice profile — a description of how your brand should sound in writing — tone, style, words to use or avoid — that guides any content we create for you.
Webmail — a web page where you can read and send email for an account in your browser, without setting up an email program.
Widget — an embedded piece of software you can place on your website (for example, an Atlas chat widget that lets your visitors talk to an AI assistant).
WordPress — the software that powers most of the websites we build and maintain — the place where you edit your pages and posts.
Need help? Submit a support ticket from your dashboard, or email us at hello@moonfactory.dev.