Your dashboard

The affiliate dashboard at /affiliate is the starting point for everything in the portal — your at-a-glance view of how the program is going for you.

This guide walks through each section.

At-a-glance metrics

When you land on the dashboard, the first thing you'll see is a row of summary cards covering your most important numbers:

• Total clicks — how many times your tracking links have been visited
• Conversions — how many of those clicks turned into paying clients
• Conversion rate — conversions divided by clicks, as a percentage
• Pending earnings — commissions you've earned but that are still in the holding period
• Cleared earnings — commissions ready to be paid out
• Lifetime paid — total commissions that have actually been transferred to you

Below the summary cards, you'll see your default tracking link with a one-click copy button, plus a list of your most recent referrals.

Understanding clicks

A click counts each time your tracking link is opened and gets a valid attribution.

A few things this includes and doesn't include:

• Counted: A real visitor opens your link and the system records the visit.
• Counted: A real visitor opens your link, navigates around, and possibly comes back later within 30 days.
• Not counted: Bots and crawlers that the system filters out.
• Not counted: Visitors who declined marketing cookies on the consent banner — see the tracking guide for why this matters.

If your click counts seem low compared to what you're seeing in your own analytics, the consent banner is usually the reason. Some visitors decline cookies and we honour that decision rather than tracking them anyway.

Understanding conversions

A conversion is the path from a click to a commission:

1. A visitor clicks your tracking link.
2. We record the visit (with their consent).
3. The visitor browses MoonFactory, possibly leaves, possibly comes back.
4. Within 30 days, that visitor becomes a paying MoonFactory client.
5. The signup is attributed to you (you're now the credited referrer).
6. When that client pays an invoice, a commission is recorded for you.

Steps 1–4 add up to a conversion. Steps 5–6 are how that conversion turns into earnings.

A conversion doesn't immediately mean a commission — the visitor needs to actually pay an invoice for money to start flowing. And the commission amount depends on what they pay (your rate, applied to the invoice amount).

Commission lifecycle (in plain terms)

Every commission goes through three main stages, all visible on your dashboard and in the commissions ledger:

Accrued

"You've earned this commission, but it's waiting for a short holding period."

A referred client paid an invoice and your commission is on the books. The amount is locked in. But it's not eligible for payout yet — there's a 30-day window first, in case of a refund or chargeback.

These show up in your Pending earnings total.

Cleared

"This commission has cleared and is ready to be paid."

Thirty days have passed without anything going wrong. The commission is now eligible to be included in the next payout batch.

These show up in your Cleared earnings total.

Paid

"This commission has been sent to your account."

The commission was included in a completed payout that landed in your account.

These show up in your Lifetime paid total.

Other states you might see

A commission can also end up in a few less common states:

• Adjusted — A correction was applied (up or down) with a reason recorded.
• Voided — The commission was cancelled before payout (e.g. because the underlying invoice was voided).
• Clawed back — The client refunded after the commission cleared, and the refunded amount is recovered from your next payout.
• Disputed — Someone (you or us) flagged the commission for review. It's held while the issue is sorted out.
• Held for review — A fraud signal triggered a hold pending human review.

Every state change is recorded as a separate event on your commissions page so you have a full history rather than overwritten records. Nothing ever silently changes.

Earnings history

The dashboard shows recent activity, but for the full history go to /affiliate/commissions. There you can:

• Filter by date range to see a specific period (e.g. last quarter, or year-to-date)
• Filter by status to focus on pending, cleared, or paid commissions
• Filter by event type to see only adjustments, only clawbacks, etc.
• Export to CSV for your own records or your accountant

The export is a complete dump of everything visible in the ledger view, suitable for spreadsheets or import into accounting software.

Performance metrics

A few numbers worth understanding:

Conversion rate

conversions / clicks. A useful benchmark of how relevant your audience is to MoonFactory. A higher conversion rate means the people clicking are more often a fit; a lower rate suggests the audience is less aligned, or the messaging needs work.

There's no "good" number that applies universally — for some affiliates a 1% conversion rate is excellent because of the volume; for others, 10% is the standard because the audience is hyper-targeted. Compare against your own baseline over time rather than against an external benchmark.

Average commission

Total commissions earned divided by the number of commissions. Tells you how much each successful referral is typically worth to you.

This depends on what plans your referrals choose — referrals on bigger plans bring bigger commissions. If you're consistently driving small-plan signups, your average will be lower; the same number of clicks driving larger-plan signups will pay better.

Click-through rate (CTR)

If your tracking link is on a page or in an email, your CTR is the share of viewers who actually clicked. CTR isn't surfaced directly in the portal (we can only see what happens after the click), but most blog and email tools will give you this number — it pairs well with the conversion rate to diagnose where your funnel is doing well or struggling.

Why a number sometimes lags

The dashboard is powered by a calculated summary that refreshes regularly. After a payout completes or a clearance job runs, the totals update within a few minutes. If you just did something that should change a number and don't see it yet, give it a minute and refresh.

Where to go next

• Tracking guide — your tracking link, additional codes, where to share
• Payouts guide — how money actually moves
• FAQ — the questions other affiliates ask most

Need help? Email us at hello@moonfactory.dev or open a support request from your dashboard.